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PUMA
Art Direction, Photography
2026
35K Views
We did a trial campaign shoot for Puma to integrate Sports and Fashion
RAW FILES / CONTACT SHEET ENERGY / 2026
01 / WHY WE SHOT IT
Sport, flash, fashion — one frame.
02 / CREATIVE THINKING
Close camera. Hard color. Styled like streetwear, shot like movement.
03 / BRAND CONTEXT
BTS PHOTO